How

HOW

B-Change For Good started as a collective. We have spent the last few years building a network that enable us to access the most suitable, and trustworthy, expertise to suit practically any change-oriented project.

While we’re essentially innovative thinkers at heart, we differ from most agencies because we’re structured to be solution agnostic. We develop, discover and design the solutions to meet whatever the challenge and context requires. We then find the expertise, either within our network or from beyond, most capable of bringing the solution to life.

At our core, are three main channels of change:

Business

We see business as a phenomenal vehicle for change. They create products, services and experiences for customers to “consume”. They work as part of a wider value-creation chain. And they are a home from home for those who work there, with well over half of our waking hours spent there. But the way successful business gets done has changed. And so we want to help aspiring businesses through change.

So how do we help businesses?

• Strategy
  • Bringing sustainability, technology, behavioural science, and marketing together to develop a strategy fit for the future.
• Strategy into Action
  • Converting strategy into an experienced delivery.
• People & Culture
  • Employee Engagement, Cultural Change, Recruitment & Retention and Diversity, Equity, Fairness & Inclusion initiatives.

Brands

Brands sit at the forefront of engagement with consumers. They (only) exist in the minds of consumers. They help consumers navigate the world. And their own identity. They can bridge the gap between where an individual (or society) is now, and where they want to be in the future. And in this, they carry incredible potential for change.

So how do we help brands?

• Consumer insights
  • Using behavioural science and data analysis to understand the people you serve. What makes them behave the way they do? How do they make decisions? What are the changes they wish to see? What is the role of brand in this?
• Positioning with Purpose
  • Helping brands create a meaningful positioning which takes its customers and society forward.
• Activation
  • Turning positioning strategies into activations which bring tangible change.

Behaviour

Practically all change has a behavioural aspect to it. And, whether delivered through third sector, public sector, or philanthropic individuals and organisations, impactful behaviour change is still one of the most common challenges. We simply look at these challenges through a solution-agnostic lens.

So how do we help behaviour?

Providing behavioural science expertise to shine a light on people-related challenges.

• Insights
  • Using behavioural insights to understand the drivers, influences and barriers of behaviour.
• Behavioural Change
  • Leveraging the power of behavioural insights and strategic design to develop change programmes that work.
• Consultancy
  • Providing behavioural science expertise to shine a light on people-related challenges.